Compared to companies with a weak error management culture, those with a strong error management culture are four times more likely to be among the most profitable companies in their industry.

Steve J. Martin, Noah Goldstein, and Robert Cialdini
The small BIG: small changes that spark big influence

Actually, marketing is, and has always been, a transfer of emotion. It’s about changing how people feel and, in turn, helping them to fall in love with something, or maybe just a little bit more in love with themselves.

Bernadette Jiwa
Difference: The one-page method for re-imagining your business and reinventing your marketing

Focus your content on telling your viewers “what” to do, but never tell them “how” to do it.

Anik Singal
The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula

“You’ve got to think about ‘big things’ while you’re doing small things, so that all the small things go in the right direction.”

John C. Maxwell
How Successful People Think: Change Your Thinking, Change Your Life