What Do The Colors In Logos Mean?


What Do The Colors In Logos Mean?

Hey designer friends and everyone else with a minute or two to burn because it’s Monday, check out this cool infographic I found. It depicts which emotions are triggered by colors in logos.  Take a look at it, it’s pretty interesting. Here’s the cheat sheet below:

  • Light Orange – Optimism, Clarity & Warmth
  • Orange – Friendly, Cheerful & Confidence
  • Red – Excitement, Youth & Bold
  • Purple – Creative, Imaginative & Wise
  • Blue – Trust, Dependable & Strength
  • Green – Peaceful, Growth & Health
  • Grey – Balance, Neutral & Calm

…and there you go.  I hope your mind has been thoroughly provoked for the week.

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